Ice & Vice Poster Ads

This project is a series of large poster ads for the brand Ice & Vice. The target market of this company is young college students, as the Ice & Vice retail location is located in the Lower East Side of Manhattan, which draws a large crowd of students from NYU, Cooper Union, Baruch, Pace University, and the other New York City based colleges. These ads are playful and the tagline is set up like a mathematic equation, playing on the academic theme. This was an independent school project and is not affiliated with Ice & Vice.